In 2024, civil groups push the EU to revise its Cuba policy, citing repression and tourism decline, urging a focus on human rights and economic reform.

Cuba’s tourism sector, once a vibrant economic driver, faces hurdles in 2024. Civil society groups are pressing the European Union to reformulate its policy toward the Cuban regime, arguing it fails to address ongoing repression and economic woes. The EU’s current approach, including the Political Dialogue and Cooperation Agreement, is under scrutiny. This article examines how these calls for change impact Cuba’s struggling tourism industry.
EU Policy Faces Criticism
Civil organizations, like the Cuban Observatory of Human Rights, criticize the EU’s policy for lacking rigor. They argue it inadvertently legitimizes Cuba’s regime despite worsening repression and socioeconomic crises. In 2024, over 1,000 political prisoners remain detained, deterring tourists concerned about human rights. Posts on X highlight demands for suspending the EU-Cuba agreement, citing the regime’s ties to authoritarian allies. This pressure urges the EU to prioritize democratic reforms over diplomatic ties.
Cuba’s tourism industry, a key revenue source, struggles with declining visitor numbers. Energy shortages and suspended services, reported in 2024, disrupt travel plans. Hotels and attractions face operational challenges, reducing Cuba’s appeal. EU tourists, a significant market, hesitate due to ethical concerns and poor infrastructure. Civil groups argue that EU investments should support local communities, not prop up the regime, to revive sustainable tourism.
Calls for a New Approach

Advocates propose a revised EU policy focused on human rights and economic aid for citizens. By redirecting support to small businesses and independent tourism operators, the EU could boost local economies. Such measures would attract ethical travelers seeking authentic Cuban experiences. The Netherlands and other EU nations back this shift, emphasizing democratic change. A reformed policy could help Cuba rebuild its tourism sector responsibly.

